OVERVIEW
Chery Automobile Co., Ltd. was founded in 1997. It is a globalized automobile brand located in China.
INDEPENDENT INNOVATION
Over the past 20 years, Chery has always insisted on independent innovation, established R&D centers in China, Germany, United States and Brazil. It also has established a global automotive R&D team of more than 5,500 people，thus gradually establishing the holistic technology and product R&D system. In this way, Chery has successfully created product brands such as Arrizo, Tiggo with cumulative global sales of more than 10 million units.
20+
Years of independent
innovation
1,500+
Sales outlets in overseas market
80+
Countries/regions
with export business
10 MILLION+
global
Chery owners
5,500+
R&D
talents
CHERY R&D DREAM TEAM
USA
HENRY BRICE
Director Of Advanced Engineering And Pre-program
USA
STEVE EUM
Vice President And General Manager Of Design
CANADA
ALEX MIKLOSI
Design Director
KOREA
RICHARD KOO
Exterior Design Director
GERMANY
JOCHEN TUETING
Managing Director Chery Europe
GERMANY
MICHAEL DUERR
Senior Manager Interior Design
GERMANY
CAROLIN NUYTEN
Senior Manager Color&Material
FRANCE&GERMANY
STÉPHANE RICHTER
Senior Manager Vehicle Architecture
GLOBAL PARTNERSHIPS
Chery has implemented a globalization strategy since its establishment and has become the first passenger car company in China to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.
In 2012, Chery and Jaguar Land Rover Motors jointly invested in the establishment of Chery Jaguar Land Rover Motors Co., Ltd., which is China’s first Sino-British joint venture high-end automobile company.
Chery is not only rich in traditional automotive core technologies, but also accelerating its embrace of the era of intelligent vehicles. Up to now, Chery is cooperating with leading companies on intelligent technologies, such as Horizon Robotics, Huawei, iFly Tek, Alibaba, etc.
FORESIGHT TECHNOLOGY
In the future, the automobile market will enter the era of Electrification, Connection, Intelligence and Sharing. Chery Lion System emerges as the times require. The latest Chery Lion 2.0 system has been applied on Tiggo 8 models, supporting the functions such as voice control, facial recognition, AR navigation, internet service and smart home. Chery has successfully developed the first and second generation of unmanned driving products and has planned to achieve L4 highly autonomous driving in 2025.
Based on information technology, Chery will integrate smart transport, intelligent manufacturing, IOT and block chain, dedicated to providing an intelligent interconnected lifestyle for global consumers in the new era.